Plüsch New Kitchen Surfaces by Poggenpohl

Plüsch New Kitchen Surfaces by Poggenpohl

With over 120 years of glorious history, Poggenpohl is the oldest and best-known kitchen brand in the world, which is constantly transforming the most important part of the home. On occasion of Küchenmeile 2020, Poggenpohl has launched new sophisticated kitchen surfaces and materials, that are brought to India by Plüsch, pioneers in bringing the finest German luxury brands to the country.

As a trailblazer in innovations and unique perfection, Poggenpohl has constantly developed and designed premium and luxury kitchens that are forward-looking. On the occasion of Küchenmeile 2020, Poggenpohl introduces new surfaces and materials developed to suit the current social requirements of cocooning and authenticity. These surfaces inspire cosiness, well-being and relaxation in the company of family and friends at home.

On display here is Poggenpohl’s iconic +VENOVO, a multiple-award winning kitchen, in midnight blue metallic with an elegant matt finish. This intensive, but warm colour shade enables self-reflection, calm and visually encourages to slow down.

+Venovo is a free-standing kitchen design in line with current trends such as urbanity and mobility. It organises all functions with elegance and sophistication into one unit — from the worktop and the oven, to the fridge and the sink. It is available in standard colours, and is available with innumerable options, including wood, and several finishes.

About Plüsch

Studio Poggenpohl founded by Hamendra & Rati Sharma in 1998 as SIS Imports, and was rebranded by their daughter Sukriti Sharrma to Plüsch in 2015.  “Plüsch”embodies a new energy and a compelling promise in the domain of luxury living; be it kitchens or lifestyle products. The brand was a pioneer in bringing the best German luxury brands to India; beginning with Poggenpohl for kitchens, Gaggenau for appliances and Interluebke for wardrobes. The transition from SIS Imports to Plusch has been steady and well thought-out. While the parent company SIS IMPORTS remains the same, the Plusch brand offers the much-needed strong, iconic brand name to assemble the wide product portfolio under one umbrella.

Representing the world’s leading brands in exclusive pan India tie-ups, Plusch has carved out a genuine, unshakeable reputation through an honest approach, dedication, immaculate execution and client satisfaction. Over time, it diversified and expanded its product portfolio to represent many other prestigious and luxurious lifestyle brands. The driving factor behind the intentional associations with all German companies has been the shared sensibility and a professional work ethic that rests on an unrelenting quest for perfection.

German for ‘plush, luxurious and refined’, Plusch exemplifies a modern, engaging experience. The name ‘Plusch’ also draws out the German association succinctly and reflects the promise of luxury and elegance. The accompanying visual identity and language are distinct and will be characteristically plush, though minimalist and sophisticated. Pure, crisp white is contrasted against cool tones of silver and grey and a subtly-used Plusch orange that provides the perfect accent of warmth and style.