NCL Industries ventures with Turkey’s AGT to captu...

NCL Industries ventures with Turkey’s AGT to capture Indian door market

NCL Industries, the cement and building materials manufacturing company have announced it’s joint venture with Turkey’s AGT to commence commercial operations of the country’s largest doors manufacturing facility in India, which will be built at an investment of Rs 50 crore.

The doors under the brand name ‘Duradoor’ will set doors manufacturing facility with an installed capacity of 1,000 doors per shift spread over two-lakh square feet in Hyderabad’s outskirts. The doors carry a lifetime warranty for the first for any brand and will be made available in the market next week with a price range of Rs 15,000 to Rs 20,000 a piece.

Eyeing to capture a sizeable pie of the Rs 15,000 crore doors and windows market in India, NCL Industries Managing Director K Ravi said the company wants to lead the market with top of the line products built to last a lifetime. “Our aim is to be the market leader and touch double-digit growth in this segment in the next few years”

The company claims that the doors under ‘Duradoor’ brand are pre-treated to withstand moisture, chemicals, termites and other common elements that affect the life of a door. The company said the doors come in 7,200 choices and provide a one-stop solution suitable for apartments, houses and villas, hospitals, hotels and commercial buildings.

The Rs 1,450 crore NCL Industries in revenues this year also offers cement bonded particle boards, ready-mix concrete, spray plasters and paints, AAC blocks, colour coated steel profiles for doors and windows and uPVC windows.

With this addition of premium doors manufactured with the technology of Turkey’s AGT, the company hopes to further consolidate its leadership in the building materials market. With a presence in more than 60 countries spread across five continents, the Turkish firm boasts of global leadership in a diverse portfolio of products that include medium density fibreboards, doors, profiles, flooring baseboards among others.