In keeping with the growing trend to match home interiors, REHAU India, a leading system and service provider for polymer-based solutions in Windows, Furniture & Building industry launched RAUKANTEX uPVC edge-bands that blend aesthetically with all kinds of furniture, enhancing home interiors and making your home a style statement.
To showcase the lifestyle features of the uPVC edge-bands, the company has roped in leading retail & merchandise designer, Sanjana Sud, from Abraxas Design to create a collection of fashion clothes and props using edge-bands. The event witnessed a spectacular evening of fashion and glamour. Leading models such as Nitin Bhardwaj, winner of Mr Glittz, 2019 along with prominent models walked the ramp, reflecting the style of edgebands with a range of innovative clothes and accessories.
The ramp sequences comprised of; a High Gloss Range (combination of colours and finishes with dark and dramatic look with reflective surfaces), a Décor Range (a range with wood/veneer finish uPVC edge-bands in earthy, natural and eco-friendly look), Solid Colour Range (a fun and happy collection inspired by REHAU’s extensive range of colour palette) and a Sports Range(a peppy and quirky range using gloss material and solid colours, dedicated to the growing category of fitness enthusiasts).
The clothes and accessories showcased included; a shoulder top and knee length skirt, edge-bands rings attached to an outfit, edge-band upper body set and costume, shoulder set and long skirt made using edge-band, halter top, flare skirt, a corporate and relaxed wear collection of men’s shirt, blazer, tie, waist coat and pants, a sports range of swim suit, tube, hockey uniform & stick, tennis uniform and racket, IPL jersey & bat, and a range of 18 accessories such as edge-band inspired arm gear, head gear, gladiator sandals, sunglasses, bangles, mini chair, lamp, edge-band mounted wings, and more.
The RAUKANTEX uPVC edge-bands are non-toxic, anti-Bacterial, anti-fungal and DOP free (Di-octyl phthalate) and will be available in 9 variants. These include – Colour & Décor, Mirror Gloss, Magic 3D, V-Groove, Wood Veneer, Retail Collection, V-Twin and Super High Gloss variant. The edge-bands can match any corresponding laminate texture, design or colour, giving endless design possibilities to your home or workplace.
Mr. Ajay Khurana, Chairman, REHAU, South Asia, said, “Today’s discerning consumer demands stylish choices of surfaces with intricate detail and finishing. This is the reason for the rising demand and popularity of our edgebands. The uPVC edgebands are non-toxic, DOP free and recyclable, opening a new perspective to modern furniture design. Carpenters, contractors and furniture manufacturers find it very valuable, both commercially and aesthically. Consumers recognise it as a lifestlye product, playing an important role in designing homes and blending it with any kind of furniture and décor. In addition, they come in 1000+ colors and a 100% color match gurantee to suit every palate.”
Ms. Sanjana Sud from Abraxas Design, said, “It is an honour to work with REHAU to create a collection of innovative fashion clothes and accessories inspired by the uPVC edge-bands. The process was interactive and I learnt so much about this wonder material and its many benefits such as being eco-friendly.”
Earlier in the year REHAU, shared its plans to further strengthen its retail presence to bring advanced living to Indian consumers and enhance its brand presence in India by announcing 36 new retail experience centres by 2020. These include; REHAU Shoppe (showcasing select range of Furniture Solutions), REHAU Concepts (shop-in-shop concept) and REHAU Design Studio (stand alone REHAU experience centre). These are expected to hit the retail market soon.
About REHAU India
REHAU is a Swiss company with German Technology dedicated to beautify and enrich homes with innovative choices. The company prioritises and delivers superior solutions from product design to applications while providing variety in terms of choices. Expertise and innovative spirit have made it a leading system and service provider for polymer-based solutions in Windows, Furniture & Building industry. In more than 170 locations, nearly 20,000 employees in 54 countries contribute to its growth and success. It continues to expand in six continents in order to operate as an on-site partner. REHAU’s product range includes more than 40,000 different products. It offers more than 18,000 different designs for surfaces used in the interior world and each year, adding 1,000 new designs. This makes REHAU both a sought-after source of inspiration and a development partner for the polymer industry.