PK Shashidharan is the President-Marketing, CERA Sanitaryware Ltd. His long and illustrious career spanning over 29 years, has been one focused to procure the best in design and technology for the consumers. He has been instrumental in taking many initiatives to bring in a stronger bond between the professionals and the industry. Based in Ahmedabad and globally well-travelled and informed, he has participated in numerous international events showcasing India’s style and technology prowess in this realm. Shashidharan’s vision lies in bringing across nationally and internationally, a perception and the making of a smart and progressive India providing a healthy lifestyle for one and all. He has always been a keen promotor of bringing culture to the forefront and supporting new ideas and ventures that contribute to professional growth and are socially relevant.