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Plüsch Launches a New, Versatile Kitchen by Poggen...

Plüsch Launches a New, Versatile Kitchen by Poggenpohl

With over 120 years of glorious history, Poggenpohl is the oldest and best-known kitchen brand in the world, which is constantly transforming the most important part of the home. They have recently launched a new, versatile kitchen, +MODO that offers innumerable opportunities for free design. It is brought to India by Plüsch, pioneers in bringing the finest German luxury brands to the country.

With the motto, “An open kitchen means being able to keep an open mind too!”, Poggenpohl presents +MODO, which free design. The worktop can be staggered over the base cabinets so that it creates a gap on one side, allowing the trays to work to your advantage. A matching overhang is created on the other side.

At the same time, everything follows a structure, without leading to any chaos. There is specific space for everything in this kitchen, and enough room to include varied ideas and plans. You can create your own design – pullouts inserted in drawers, individually designable equipment system, etc. The kitchen is both solid and delicate, and features dark wood, brushed stainless steel and glass cubes. Plus the Poggenpohl’s range of seven standard colours, which again come in a wide choice of finishes. And, wood is always a great choice for a kitchen, imparting the warmth and appeal of a natural material. At Poggenpohl, all the wood used is produced using sustainable methods.

Moreover, the +MODO kitchen comes with the finest Poggenpohl craftsmanship, precision and attention to detail.

About Plüsch

Studio Poggenpohl founded by Hamendra & Rati Sharma in 1998 as SIS Imports, and was rebranded by their daughter Sukriti Sharrma to Plüsch in 2015.  “Plüsch” embodies a new energy and a compelling promise in the domain of luxury living; be it kitchens or lifestyle products. The brand was a pioneer in bringing the best German luxury brands to India; beginning with Poggenpohl for kitchens, Gaggenau for appliances and Interluebke for wardrobes. The transition from SIS Imports to Plüsch has been steady and well thought-out. While the parent company SIS IMPORTS remains the same, the Plüsch brand offers the much-needed strong, iconic brand name to assemble the wide product portfolio under one umbrella.

Representing the world’s leading brands in exclusive pan India tie-ups, Plüsch has carved out a genuine, unshakeable reputation through an honest approach, dedication, immaculate execution and client satisfaction. Over time, it diversified and expanded its product portfolio to represent many other prestigious and luxurious lifestyle brands. The driving factor behind the intentional associations with all German companies has been the shared sensibility and a professional work ethic that rests on an unrelenting quest for perfection.

German for ‘plush, luxurious and refined’, Plüsch exemplifies a modern, engaging experience. The name “Plüsch” also draws out the German association succinctly and reflects the promise of luxury and elegance. The accompanying visual identity and language are distinct and will be characteristically plush, though minimalist and sophisticated. Pure, crisp white is contrasted against cool tones of silver and grey and a subtly-used Plüsch orange that provides the perfect accent of warmth and style.

Website: www.pluschliving.com


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