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Orientbell Tiles leads digital and online revoluti...

Orientbell Tiles leads digital and online revolution for the Indian Tile Industry

In a legacy that spans over four decades, Orientbell Tiles has had a journey led by innovation and constant advancement – from being seen as a tile manufacturer to being considered a complete tiling solution provider.

This vision has been furthered in the last few years led by a team of professional CXOs – with 100+ years of cumulative experience across the best MNCs. Orientbell Tiles is now pushing forward an agenda into bringing the tiling industry into the 21st century as one of the most professional & digitally savvy tile manufacturers in the country.

Orientbell Tiles is attempting to make the selection of tiles easy. An extensive range of new digital tools make this happen:

  • Filters for shortlisting few tiles by colour, finish or any other specification from its wide range of 3000+ tiles
  • Samelook to find a similar-looking tile by uploading any picture (say, from Instagram or a photo)
  • Quicklook to try your chosen tiles in pre-defined ambiences & many laying patterns & permutations
  • Trialook to visualise the floor tile in any room, just upload a photo of the actual room and try as many tiles as you want to!
  • Trulook for a customised visualisation of the chosen tile in your project layout

Digital offerings such as these increase convenience as well as reduce overall wastage during the entire tiling process, thus saving more raw materials. Additionally, given the unprecedented times we currently live in, it allows customers to select tiles even from the safety of their homes and offices.

The entire organisation thrives in this culture of excellence & an affinity to digital technology. In fact, Orientbell Tiles set another benchmark with a first ever digital launch of 200 SKUs with 300+ concepts in August of 2020. It was a one of a kind live YouTube launch (https://www.youtube.com/watch?v=0lP6vKVQoqQ&t=127s ) attended by more than 1000 Channel Partners and employees. Subsequently they have even launched an online series – ‘Icons of Creativity’ for inspiring creative professionals in Architecture and Design featuring living legends like the fashion icon Ritu Kumar, (https://www.youtube.com/watch?v=o_BTay7pu0Q&t=69s)arch BV Doshi in a candid conversation with Lipika Sud.

With its focus on the customer, and the use of the best digital tools, Orientbell Tiles is slowly making the tile buying process simpler and more transparent. These are the first of many more initiatives planned in the road ahead as Orientbell Tiles seeks to innovatively connect stakeholders be it end users, designers, builders or architects in an ecosystem.

About Orientbell Tiles:

Orientbell Tiles was established in 1977, with its base in New Delhi. The company is widely respected in the industry circles as a trusted & professional manufacturer of wall & floor tiles. It has a chain of signature showrooms to display its complete product range and is privileged to be associated with the premier architects and builders of the country. It has in the recent past seen an influx of new talent and leadership that’s bringing a breath of fresh air in the building and construction industry as it now gears towards a digital first solution approach for the industry.


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