Lifestyle home décor brand Ellementry has made an impressive mark in a short span with its impeccably handcrafted products. Celebrating simple luxury through exquisite and sustainable designs, Ellementry offers a refined way to living. Their new bakeware collection made of terracotta, Sienna, underlines their philosophy of sublime beauty combined with impeccable functionality.
Upgrade your baking experience with Sienna, meaning “natural earth with a deep reddish-brown pigment”. This charming terracotta collection is an ode to Mother Earth in the most natural form and comprises a vast range of dishes for baking and serving. Terracotta is oven-friendly and distributes heat evenly, so Sienna lends itself to perfect baking. The cookware, however, should be heated gradually to attain the desired temperature. This way, the cakes come out evenly done and very moist. So, baking cakes and breads using the Sienna terracotta collection yields delicious, tender and flavorful results.
The design of Sienna is inspired by various products and places:
- Mud and straw houses, that provide excellent thermal mass keeping the house warm in winter and cooler in summer. The straw used not only contributes to the strength and insulation of the house, but also lends them a striated visual appeal. The thin lines embossed along the border of this collection mimic this effect.
- Clay pot or matka is used in most homes during summer to keep water cool even now. With its porosity and natural insulation, clay pots circulate heat and moisture throughout evenly. So in clay pots food cooks evenly, albeit slowly, retaining the flavor.
- Chulha is the traditional way of cooking using earthen pots, which naturally adds flavour to the food. According to experts, food cooked in earthen pots is nutrient-rich, as it helps in retaining moisture as well as the aroma of cooked food.
- The landscape of Jaisalmer city, also called as the “Golden City of India” because of the yellow sandstone used throughout the architecture of town, has contributed in visualizing the domes and straight lines of this collection.
About the Brand
Within a year of its launch, Ellementry, the lifestyle has transformed many a home with its unique aesthetics, inspired by the elements. Specializing in simple luxury through handcrafted exclusivity, Ellementry comes from a three-decade-long legacy of wowing the world with its exquisite and inspiring product range. It is the retail offshoot of Dileep Industries that has won many awards and accolades for exporting high-quality products to international brands.
“We are a brand that designs handmade products that are not only beautiful, but functional too. We follow food safety norms as per international standards. Our success as we enter the second year of operations is a result of the tremendous response we have been getting from our customers.”– Ayush Baid, Founder, Ellementry
With the belief that basic fundamentals of good living and design are as elementary as the unison of form and function, the brand focuses on the nitty-gritties. Their creations are contemporary, timeless and are borne out of responsible processes based on the six pillars: Handmade – by artists and craftspeople; Fusion – of beauty and utility, materials and finishes; Sustainable – from ideas to end product; Form & Function – the products look just as good as they do good; Culture Revival – reimagining through traditions; Food Safe – international standard materials and finishes.