Luxury may be tethered to fine craftsmanship, extravagance may be fettered to quality and indulgence may be bound to attention to detail, but they all find pride of place in Sarita Handa’s atelier. The design journey started in 1992 with exports to give traditional art, crafts and textiles a contemporary semantic. In the last three decades, the company’s design and manufacturing arm has continued to supply to major retailers worldwide. Closer home, the eponymous retail brand that was launched a decade ago, continues to offer exceptional designs and what began with textiles and linen has expanded to include décor collectibles. The e store will allow its users to enter the mindscape of the brand and experience the brand’s legacy, inception, and all the milestones that it has accomplished over these years.
The celebrated design house new e-commerce platform offers an all-new shopping experience for home connoisseurs. The virtual store allows you to explore luxury, where passion is the fashion that rules beyond season or reason. The website is well-equipped to withhold a deeper product range that encompasses cushion covers—embroidered and solid; bedspreads, quilts and euros, a range of embroidered fabrics, hand embroidered handbag collections, robes sets & bath, organisers and pouches for travel to name a few of the products. The design of the website is consciously kept minimal and clean to highlight the product as authentically as possible. With the festive season approaching, it’s the perfect time to give your interiors a luxe redux.
The brand has curated special Autumn-Winter 2020 collections for the e store. The ‘Mix’ range from the AW collection is a case in point. Ikat, Suzani, and Palampore inspired designs create the bright and vibrant cushions covers and elaborate pick-stitch, hand-quilted patterned bedspreads, and these pieces will transform your space in no time. That’s not all! Globally warm hues such as terracotta and olive are trending, the design experts at Sarita Handa have incorporated these in their retail collections through embroidered quilted coverlets and fabrics. The global affair doesn’t end here, a special range of intricately embroidered cushions and rugs inspired by the land Marrakesh are a part of the AW collections. Equally alluring is the cushion series that takes its cues from Japanese art forms. Reinterpreting the Japanese Boro technique and washed red and blue denim craft, each piece is a work of art.
We wanted to establish an immersive digital experience for our customers with the kind of products that we have designed for this eshop; especially now when everything has become not only efficient but effective with technology. We will continue to showcase our quality, craftsmanship and incredible diversity of design made in India, at all times; thereby promoting the ‘hand of the artisan,” says Suparna Handa, Managing Director, Sarita Handa.
About Sarita Handa
What began in 1992 as a small, single-handedly managed operation has metamorphosed into an undisputed hallmark in luxury home design. The eponymous brand Sarita Handa is the creative vision of one woman, who sought to renew pride in art and textile design. She did so by bringing special nuances closer to people for their most precious possession – their Home. In the course of an eventful, insightful journey of almost three decades, the brand has inspired the world with its contemporary interpretations of age-old craft techniques. The company’s design and manufacturing arm continues to supply to major retailers around the world.
Closer home, Sarita Handa is constantly raising the bar for its retail venture by offering complete home design resources and solutions. At the heart of this endeavour is the revival of age-old Indian needlework but with cross-culturally inspired accents; as a means of embracing an evolving client base seeking multifaceted inspirations. Design innovations steeped in heritage have allowed our textiles and linen range to expand and include furniture and décor collectibles. Collaborations with like-minded brands that share Sarita Handa’s love for detail and sensitivity for the artisanal spirit is another initiative. Sarita Handa’s range of Bed and Bath Linen, Furniture, Décor and Fabrics can currently be found in our stores across New Delhi & Mumbai and on our E-shop now.
“Style your home in luxury at Sarita Handa; furniture, home linen, textiles and decorative accessories with global contemporary aesthetics rooted and inspired by the rich heritage of Indian craftsmanship”
For More Info : https://saritahanda.com/new-arrivals.html
- Delhi (Flagship Store) – MG Road 356/357, 2nd Floor, Sultanpur, MG Road, New Delhi, Delhi – 110030
- Delhi – Defence Colony D-11, Upper Ground Floor, Defence Colony, New Delhi, Delhi – 110024
- Mumbai – Bandra – Shop No. 2, Kusum Kunj, CTS No. E-286 A, Linking Road,Khar West, Mumbai
- Mumbai – Mahalaxmi 36, Ground Floor, Laxmi Woollen Mill Estate, Off Dr. E Moses Road, Shakti Mill Lane, Mumbai – 400011