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Plüsch Launches a Sophisticated Shelving Unit by ...

Plüsch Launches a Sophisticated Shelving Unit by Yomei

Yomei is a young German furniture brand known for its products that combine refined aesthetics, intelligent design, precise workmanship and high level of practical function. Magic Matrix Regal, a sophisticated shelving system by Yomei is launched in India by Plüsch, pioneers in bringing the finest German luxury brands to the country.

With its very modern, minimal and lightweight design, Magic Matrix Regal is an impressive shelving system that is also exceptionally flexible and functional. The surface is made of leather and produced with a special folding technique. The shelving system can be installed up to a maximum height of 3 m under the ceiling or on the wall, so you could use it like a gorgeous space divider.

The system offers a great deal of customization – the shelves can be made in a width up to a maximum of 100 cm, and in a depth from 22 to 35 cm. The elements with flap and drawer provide a maximum of storage space. For the elements with a flap there are customized dimensions possible as well. A rotatable TV bracket provides a 180-degree view.

What makes the shelving unit a striking spectacle is the LED lighting with concealed cable, which is available as an option for the individual shelves. In addition, an LED Spot is also available, allowing you to illuminate important issues and emphasize them. This spot is moveable on an integrated “light rail”, making it truly a magical shelf. Magic Matrix is available in 10 different colours in leather and micro leather finish.

About Plüsch

Studio Poggenpohl founded by Hamendra & Rati Sharma in 1998 as SIS Imports, and was rebranded by their daughter Sukriti Sharrma to Plüsch in 2015.  “Plüsch”embodies a new energy and a compelling promise in the domain of luxury living; be it kitchens or lifestyle products. The brand was a pioneer in bringing the best German luxury brands to India; beginning with Poggenpohl for kitchens, Gaggenau for appliances and Interluebke for wardrobes. The transition from SIS Imports to Plusch has been steady and well thought-out. While the parent company SIS IMPORTS remains the same, the Plusch brand offers the much-needed strong, iconic brand name to assemble the wide product portfolio under one umbrella.

Representing the world’s leading brands in exclusive pan India tie-ups, Plusch has carved out a genuine, unshakeable reputation through an honest approach, dedication, immaculate execution and client satisfaction. Over time, it diversified and expanded its product portfolio to represent many other prestigious and luxurious lifestyle brands. The driving factor behind the intentional associations with all German companies has been the shared sensibility and a professional work ethic that rests on an unrelenting quest for perfection.

German for ‘plush, luxurious and refined’, Plusch exemplifies a modern, engaging experience. The name ‘Plusch’ also draws out the German association succinctly and reflects the promise of luxury and elegance. The accompanying visual identity and language are distinct and will be characteristically plush, though minimalist and sophisticated. Pure, crisp white is contrasted against cool tones of silver and grey and a subtly-used Plusch orange that provides the perfect accent of warmth and style.


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