Embellishing Aromatics

IRIS Home Fragrances is a brand from Ripple Fragrances, the spatial fragrance division of the NR Group, makers of Cycle pure agarbathis, IRIS is the leading home fragrances brand in India. It is among the few manufacturers of aroma products to create and blend perfumes in-house through NESSO, a group concern that is a global market leader in Tuberose and Jasmine extracts.

IRIS Started during Mid 2007. The awareness levels about the category and products like reed diffusers, was very low. IRIS has pioneered the category, through investing in distribution, and marketing communication. The brand has entered outlets where home fragrance products were never present like apparel outlets. IRIS is present in more than 2000 outlets ranging from home décor chains to gift shops. Iris is present in leading hotel chains and has built up a strong corporate gifting business.

The Master Fragrance Creator / Director of Ripple Fragrances is Mr. Kiran Ranga. He has played a key role In creating a new concept in Indian market and taking IRIS to its leadership position. Ripple Fragrances has also launched in recent month’s room fresheners and car fresheners under the brand name LIA.

IRIS’s dream to provide sensory delight through fragrance and form and our passion about fragrance quality, packaging aesthetics, along with the distribution in all lifestyle and home improvement outlets, innovative marketing communication including strong public relation has helped in sustaining leadership position.

Infused with pure and natural aromatic oils, IRIS offers a wide range of natural aromas, each carefully chosen to reflect your unique persona, taste and mood. They include, Apple Cinnamon, Lavender, Lemon Grass, Orange Blossom, Amber Rose, Marigold, Sandal Cinnamon, Tube Rose, Citronella, Patchouli etc, which are diffused into the air through  innovative delivery system that are aesthetically designed. These sophisticated fragrances expel aromas that have been proven to elevate the senses and create a pleasant atmosphere. Products from Iris provide the completely sensory experience. They not only provide invigorating fragrances but also the delivery systems are aesthetically beautiful, which consist of Reed diffuser, Fragrance Vaporizer, potpourri, fragrance pouch, Aroma candles.

With more than 30 fragrances and delivery systems to choose from, Iris has become a novel gifting solution among the affluent in India. It breaks away from the stereotypical gifts that usually find their way into dustbins or the back of cupboards. These products come in different shapes and sizes with a MRP range of Rs. 50 – Rs. 2000.

For More Info : http://www.ripplefragrances.com/


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