It’s All About Home (IAAH) has now become a sought after brand for stylish, comfortable and innovative home decor products. The domestic retail wing of the award-winning CL Gupta Group, IAAH offers a stunning and diverse range of products in lighting, furniture, statement decor accessories and textiles.
Monsoon is visiting us this time of the year and to fight the gloom and brighten your living spaces, IAAH’s wide range of luminaries — candle holders, votive holders, lanterns, chandeliers, pendant lamps, floor lamps and table lamps — is just what you need. Every single product designed by IAAH sees exquisite craftsmanship and uses a diverse range of carefully handpicked materials in its making. Each piece is transitional and can seamlessly merge into homes that follow any theme or aesthetic, be it classical, European or contemporary.
Some of the key designs in the luminaries range include: the Opalini chandelier which features molecular bulbs on brass-finished metal stems; and the pristine white Elys pendant lights which are crafted in ceramic and are ideal to create a warm and welcoming space. Décor accessories that are a version of your own shimmer, the Ravel Candle Pot Bowl! This bowl is brimful of lit form and multi colour-function, featuring brass silhouette with handles, it definitely fits in well with home aesthetics and can be paired with the classic pieces of Ravel Collection to add more sheen in your possessions of contemporary illumination. Unison of metal and stone with a bronze finish, the Alabaster pendant has a stunning design, and is easy to install and maintain; while the Pietra Floor Lamp has a modern silhouette, and features metal and a glass bamboo style stone base in nickel finish for a sleek and stylish appeal.
If you are one of those who love to immerse in the glow and sweet fragrances of candles… then do it in style with IAAH’s wide array of candle/votive holders, hurricane lamps and lanterns. Prominent pieces in this category would include the Madira Pillar Holder which is dipped in heritage, and is finished in green oak and a subtle polish. With its jaw drop beauty, an amalgamation of Ravel and Parkan Collection can make you fall head over heels for stunning gold hammered textures and antique inspired gold and silver finishes. The charming Griffen, Riantan&Bossen Lanterns are made from wood and are delicately crafted to bring a sense of pleasure and peace to your place. There are a bevy of other stunning creations from IAAH which would enhance not just the decor, but the mood of your living spaces.
“From designing and sourcing raw materials to engineering and assembling, we take great pride in creating our collections, locally, in India,” states Mrs. Gunjan Gupta, Co-founder, It’s All About Home.
About It’s All About Home
Founded by Paarth, Gunjan and Gaurang Gupta, IAAH is synonymous with stylish, comfortable and innovative home decor products. This design venture is the domestic retail wing of the award-winning CL Gupta Group that has been crafting superior eco-conscious divisions of hard line goods for numerous retail giants across the globe. Staying true to their 60-year-old legacy spanning three generations, they take pride in transforming ‘houses’ into ‘homes’ through their brands.
IAAH’s flagship store on MG Road in the capital spreads over an area of 4,000 sq ft. Here, distinctly put together set-ups help you visualise the look you wish to achieve in your homes. Whether your home features a traditional design or it is a minimalist or contemporary space, IAAH has creations that suit most decor styles. Crafted with precision, the exclusive pieces feature a diverse material palette including wood, metal, marble, glass and ceramic. Each product from IAAH is designed to be passed down generations, thus affirming the brand’s ethics of producing quality products that have global influences.