Birla Corporation Limited, the flagship company of the MP Birla Group, recently launched wall putty and construction chemicals to supplement its premium Perfect Plus brand of cement at Jaipur and the surrounding regions.
Birla Corporation is one of India’s top cement makers, with an annual production capacity of 15.5 million tons. The range of wall putty and construction chemicals, launched by Birla Corporation Limited under the MP Birla Cement Perfect Plus franchise. With an eye on independent home builders, Birla Corporation is, for the first time, expanding outside its core business by adding products. More than 400 cement and paint dealers from across Rajasthan were present at the launching ceremony. With this launch, MP Birla Cement Perfect Plus construction chemicals and wall putty are now available across Uttar Pradesh, Madhya Pradesh, Haryana and Rajasthan.
Three products – Perfect Plus IWP (integral waterproofing), Perfect Plus SBR (styrene butadiene rubber) Latex and Perfect Plus Wall Putty – have been launched and will be available across Jaipur. Perfect Plus IWP has unique water resistance properties whereas Perfect Plus SBR Latex is a multipurpose polymer-based waterproofing and repair solution.
As per Mr. Sandip Ranjan Ghose, Executive President, Marketing, IT and Corporate Development – “The introduction of these products by Birla Corporation will create a significant new revenue stream for the Company and all its trade partners. This will also create opportunities for Birla Corporation to foster new partnerships with retailers of construction materials, such as hardware and paints.”
Sales of construction chemicals and additives in India are expected to grow at a compounded annual rate of around 15% till 2025, show multiple research. A wide variety of chemicals and additives is being developed and used in new age constructions, and the market for these is expected to grow, both vertically and horizontally.