Mediterranean Tradition and Contemporaneity

Mediterranean Tradition and Contemporaneity

Project : Carner Barcelona Perfumery

Architects : Jofre Roca arquitectes

In the center of the city and the Eixample District, on the commercial axis of Paseo de Gracia, the new corporate headquarters of Carner Barcelona is designed. A local brand of exquisite, intense and innovative perfumes in Barcelona. It is located in a building that preserves its original and typical construction elements of the Catalan architecture. The sobriety and authenticity of the designed spaces allow the values and philosophy of the brand to emerge. It is contextualized in the Mediterranean and local crafts. Likewise, the resulting homogeneous white color makes the product stand out. The strategies are focus in the search of a timeless project that links tradition with cosmopolitan contemporaneity, which tunes with the identity of the company.

Program + Materials

A showroom and store area with office areas is planned. The spaces are diaphanous, establishing a visual and material continuity maintaining the necessary privacy according to the case. Few materials have been used, harmoniously combined with each other and chosen to achieve a genuine proposal. They are of local origin and used in coherence with the project, taking into account their characteristics, sensations to the touch and behavior with natural light. Those with low environmental impact are prioritized, such as wood for furniture and flooring, certified from forests managed appropriately and respectful with the environment, lime and breathable mineral paints that regulate humidity, offering healthy and comfortable spaces. The lack of walls favors natural cross ventilation from the back patio to the street. The patio landscaping in abundance in a way that improves the quality and temperature of the air, the well-being of people and brings us closer to nature.

Attention to Details

All the brick and stone walls and solid brick roof vaults are white lime coated, stripping off any previous cladding. They remain visible, with their patinas, marks and wounds that allow a historical reading. A unique finishing material in the enclosure is combined with flooring, doors and furniture made of pine wood and white steel for carpentry. For the exhibition spaces, the furniture has been designed in a way that serves both for exhibition and storage. It has a careful lighting and a triple function of lighting for the packaging / corporate image, the different flasks on display and the surrounding space. Slots to hide porcelain tasters were incorporated into the display shelf. The lighting in the premises, with a low consumption and high efficiency led system, has been designed in such a way that it is not present. In this way everything is well lit, emphasizing where appropriate to revalue the spaces and to display the product, which takes center stage in the exhibition area. For all that, personalized spaces with a unique atmosphere are designed, in tune with the essential values of a brand. The space is committed to authenticity, which allow introducing the experience of the product itself and the brand. It is an architectural design that allows intense and emotional sensorial experiences, such as opening a wooden cover of an elegant bottle of exquisite perfume.

Jofre Roca Arquitectes
Architectural firm based in Barcelona that focuses on contemporaneity, sustainability and sensitivity to the environment. The constant investigation of materiality, light and the coherent use in a given context is a fundamental factor in architecture. Its efforts concentrate on developing strategies and rigorous methods to create high-quality projects, providing services which add value and for the users’ wellbeing.
Jofre Roca arquitectes is a multidisciplinary group involved in research and teaching that together with practice we can aims unique results, taking into account even the smallest detail. The studio has proven experience and technical capacity to deal effectively with complex architectural projects. Its portfolio spans a broad range of scales and typologies, from private houses, offices, restaurants, retail and landscape interventions, a cemetery and urban settlements.
All tasks are developed in a coordinated network formed by external collaborators proactively completing the comprehensive range of professional services, which provide global solutions and the operative capacity for designing, developing and building projects.
Their work has received several prestigious distinctions and it has participated in some international exhibitions as the Venice Architecture Biennale or the European Landscape Biennial. Jofre Roca arquitectes aims to be a creative workshop for architects open to share experiences and knowledge. The firm, Jofre Roca arquitectes, was founded in 2007 by Jofre Roca Calaf, architect by the Technical Superior Architecture School of Barcelona (ETSAB) and also trained at the Kungliga Tekniska Högskola (KTH) in Stockholm. He has Advanced Studies Diploma (DEA – Doctorate studies) for the Doctorate Studies by the Architectural Projects Department within the Polytechnic University of Catalunya (UPC). He has been Guest Lecturer in numerous European universities

Photos @ Adrià Goula