German company Walter Knoll is a world leader in furniture with over 150 years of glorious history. They have launched a new set of living room sofa, Muud and armchair, Relaxchair, brought to India by Plüsch, pioneers in bringing the finest German luxury brands to the country.
With its maxim of “less is more” and “cultivating old virtues with new technology”, Walter Knoll is considered the masters of modernity. And with their commitment to sustainability and environmental compatibility, they have been certified as a climate-neutral manufacturer for years. Their latest offerings are an example of all that the brand stands for.
Muud Sofa: Designed by EOOS, the Austrian designers Martin Bergmann, Gernot Bohmann and Harald Gründl, Muud is a result of rethinking all the elements that make up a sofa. It is lightweight, soft, airy and perfectly comfy. The Muud sofa is designed to suit all urban, and even smaller-scale, floor plans.
The reduction of materials leads to a cozy and straightforward piece of furniture that is extremely multi-purpose. Use it for welcoming friends, reading, napping, or simply snuggling up with your loved ones. The récamière can be swiveled freely over the floor. With the new Dream Cushion, a down-filled cushion, the corner of the sofa can be given soft and stable padding.
Designed by the Walter Knoll Team, it is elegant, inviting and ergonomic. With its perfect proportions, it can be an eye-catching accent chair, or a confident piece of furniture in an ensemble set-up. It is the kind of chair that makes you feel privileged to be sitting on it either for reading, musing or interacting with your family and friends.
Studio Poggenpohl founded by Hamendra & Rati Sharma in 1998 as SIS Imports, and was rebranded by their daughter Sukriti Sharrma to Plüsch in 2015. “Plüsch”embodies a new energy and a compelling promise in the domain of luxury living; be it kitchens or lifestyle products. The brand was a pioneer in bringing the best German luxury brands to India; beginning with Poggenpohl for kitchens, Gaggenau for appliances and Interluebke for wardrobes. The transition from SIS Imports to Plusch has been steady and well thought-out. While the parent company SIS IMPORTS remains the same, the Plusch brand offers the much-needed strong, iconic brand name to assemble the wide product portfolio under one umbrella.
Representing the world’s leading brands in exclusive pan India tie-ups, Plusch has carved out a genuine, unshakeable reputation through an honest approach, dedication, immaculate execution and client satisfaction. Over time, it diversified and expanded its product portfolio to represent many other prestigious and luxurious lifestyle brands. The driving factor behind the intentional associations with all German companies has been the shared sensibility and a professional work ethic that rests on an unrelenting quest for perfection.
German for ‘plush, luxurious and refined’, Plusch exemplifies a modern, engaging experience. The name ‘Plusch’ also draws out the German association succinctly and reflects the promise of luxury and elegance. The accompanying visual identity and language are distinct and will be characteristically plush, though minimalist and sophisticated. Pure, crisp white is contrasted against cool tones of silver and grey and a subtly-used Plusch orange that provides the perfect accent of warmth and style.